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Privacy Policy

Effective: June 2025

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1. Data Controller

The data controller is:
Lenka Záruba – AELOX Sportswear
Hueber Rebgarten 5

8590 Romanshorn
✉️ info@aelox-sportswear.com

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2. General Information

2.1 We process your personal data in accordance with the revised Swiss Data Protection Act (revDSG) and – where applicable – the EU General Data Protection Regulation (GDPR).
2.2 We treat all data confidentially and with the utmost care.
2.3 This privacy policy explains what data we collect, how we use it, whether it is transferred abroad, how long we store it, and what rights you have.

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3. Types of Data Processed

We collect both personal and non-personal data:

3.1 Personal data (directly or indirectly identifiable), e.g.:

  • Name, shipping and billing address

  • Email address, telephone number

  • Payment and order details

  • Messages you send us (e.g., contact form, email)

3.2 Technical / non-personal data, e.g.:

  • IP address, browser type, operating system

  • Device information, access time

  • Anonymous usage and analytics data (e.g., via cookies)

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4. Purposes of Data Processing

We use your data:

  • To process orders

  • To communicate with you (e.g., respond to inquiries)

  • To improve our website and services

  • For marketing purposes (only with your consent, e.g., newsletter)

  • To comply with legal obligations

  • To ensure IT security and prevent fraud

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5. Legal Basis for Processing

We process your data only if at least one of the following conditions is met:

  • Your consent (Art. 6(1)(a) GDPR / Art. 6 revDSG)

  • Performance of a contract or steps taken before entering into a contract

  • Compliance with a legal obligation

  • Pursuit of our legitimate interests, provided they do not override your interests

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6. Disclosure to Third Parties

6.1 We only share your data when necessary for:

  • Order processing (e.g., shipping and payment service providers)

  • IT services (hosting, email providers, analytics tools)

  • Compliance with legal obligations

  • Protection of legitimate interests (e.g., fraud prevention)

6.2 We do not sell or transfer your data to third parties for external marketing purposes.

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7. Data Transfers Abroad

As our website is hosted by WIX.com, data may be transferred to countries outside Switzerland and the EU (e.g., USA, Israel).
We ensure that an adequate level of data protection is in place, such as through Standard Contractual Clauses or comparable safeguards.

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8. Data Retention

We store personal data only for as long as necessary for the stated purposes or as required by law. After that, the data will be deleted or anonymized.

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9. Payment Processing

9.1 Payments are processed via external providers (e.g., credit card, TWINT, PayPal).
9.2 Their respective privacy policies apply during checkout.
9.3 We do not store full payment details on our systems.

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10. Cookies & Tracking Technologies

110.1 We use cookies, pixels, and similar technologies to make our website more user-friendly, analyze anonymous usage behavior, and – if you consent – display personalized content or advertising.
10.2 You can disable or restrict cookies in your browser settings at any time; however, this may affect the functionality of the website.
10.3 For more information, please see our Cookie Policy.

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11. Newsletter

11.1 If you subscribe to our newsletter, we will use your email address to send you product news and promotions.
11.2 You can unsubscribe at any time via the link included in each email.

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12. Minors

Our services are not intended for persons under the age of 16.
We do not knowingly collect data from minors. If we become aware that such data has been received, we will delete it immediately.

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13. Data Security

13.1 Our website is SSL-encrypted and hosted on secure servers by WIX.com.
13.2 We implement technical and organizational measures to protect your data from loss, misuse, and unauthorized access.
13.3 Payments comply with PCI-DSS security standards.

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14. Your Rights

You have the right to:

  • Access your stored data

  • Correct inaccurate data

  • Delete your data

  • Restrict processing

  • Object to processing

  • Withdraw your consent (effective for the future)

International users may have additional rights under the GDPR (EU) or CCPA (California).

Please send any requests to: ✉️ info@aelox-sportswear.com

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15. Changes to This Privacy Policy

We reserve the right to amend this policy at any time.
The current version is available on our website.
For significant changes, we will notify you separately.

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