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    PRIVACY POLICY

    Valid as of: June 2025

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    1. Data Controller

    The entity responsible for data processing is:

    Lenka Záruba – AELOX Sportswear
    Hueber Rebgarten 5
    8590 Romanshorn
    Switzerland

    ✉️ info@aelox-sportswear.com

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    2. General Information

    2.1 We process your personal data in accordance with the revised Swiss Data Protection Act (revDPA) and, where applicable, the EU General Data Protection Regulation (GDPR).
    2.2 All data is treated confidentially and with the utmost care.
    2.3 This Privacy Policy explains which data we collect, how we use it, whether data is transferred abroad, how long it is stored, and which rights you have.

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    3. Types of Data Processed

    We collect both personal and non-personal data.

    3.1 Personal Data (directly or indirectly identifiable), such as:

    • Name, shipping and billing address

    • Email address, phone number

    • Payment and order information

    • Messages you send to us (e.g. via contact form or email)

    3.2 Technical / Non-Personal Data, such as:

    • IP address, browser type, operating system

    • Device information, access time

    • Anonymous usage and analytics data (e.g. via cookies)

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    4. Purpose of Data Processing

    We use your data to:

    • Process orders

    • Communicate with you (e.g. respond to inquiries)

    • Improve our website and services

    • Carry out marketing activities (only with your consent, e.g. newsletter)

    • Comply with legal obligations

    • Ensure IT security and prevent fraud

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    5. Legal Basis for Processing

    We process personal data only if at least one of the following applies:

    • Your consent (Art. 6 para. 1 lit. a GDPR / Art. 6 revDPA)

    • Performance of a contract or pre-contractual measures

    • Compliance with legal obligations

    • Legitimate interests, provided they do not override your rights

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    6. Disclosure to Third Parties

    6.1 We share your data only when necessary, for example with:

    • Shipping and payment service providers for order processing

    • IT service providers (hosting, email providers, analytics tools)

    • Authorities to comply with legal obligations

    • Parties involved in safeguarding legitimate interests (e.g. fraud prevention)

    6.2 We do not sell or transfer your data for external marketing purposes.

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    7. Data Transfer Abroad

    As our website is hosted by Wix.com, data may be transferred to countries outside Switzerland and the EU (e.g. the USA, Israel).
    We ensure that an adequate level of data protection is maintained, for example through standard contractual clauses or comparable safeguards.

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    8. Data Retention Period

    Personal data is stored only for as long as necessary for the stated purposes or as required by law. Thereafter, the data is deleted or anonymized.

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    9. Payment Processing

    9.1 Payments are processed via external providers (e.g. credit card, TWINT, PayPal).
    9.2 The respective privacy policies of these providers apply.
    9.3 We do not store complete payment details in our systems.

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    10. Cookies & Tracking Technologies

    10.1 We use cookies, pixels, and similar technologies to make our website more user-friendly, analyze anonymous usage behavior, and—if you consent—display personalized content or advertising.
    10.2 You can disable or restrict cookies at any time via your browser settings; however, this may limit website functionality.
    10.3 Further details can be found in our Cookie Policy.

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    11. Newsletter

    11.1 If you subscribe to our newsletter, we use your email address to send you product updates and offers.
    11.2 You can unsubscribe at any time via the link included in every email.

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    12. Minors

    Our services are not directed at individuals under the age of 16.
    We do not knowingly collect data from minors. If such data is received, it will be deleted immediately.

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    13. Data Security

    13.1 Our website uses SSL encryption and is hosted on secure servers provided by Wix.com.
    13.2 We implement technical and organizational measures to protect your data against loss, misuse, and unauthorized access.
    13.3 Payment processing complies with PCI-DSS security standards.

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    14. Your Rights

    You have the right to:

    • Access your stored data

    • Rectification of inaccurate data

    • Deletion of your data

    • Restriction of processing

    • Object to data processing

    • Withdraw consent at any time (with future effect)

    International users may have additional rights under the GDPR (EU) or the CCPA (California).
    Please direct all requests to: ✉️ info@aelox-sportswear.com

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    15. Changes to This Privacy Policy

    We reserve the right to amend this Privacy Policy at any time.
    The current version is always available on our website.
    In the event of material changes, we will inform you separately.

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